https://leephillips.net Lee Phillips Sat, 20 Jun 2026 13:37:17 +0000 https://leephillips.net en https://leephillips.net/home Fri, 01 May 2026 14:50:35 +0000 Lee Phillips https://leephillips.net/home Howdy, I'm a Senior Creative with 15 years' experience making ideas for brands, agencies and people who care about the work. .thumb-link { display: block; } #videoWrapper { position: relative; aspect-ratio: 16 / 9; overflow: hidden; border-radius: 16px; transition: transform 0.6s ease; isolation: isolate; } /* video */ #videoWrapper video { width: 100%; height: 100%; display: block; object-fit: cover; } /* hover scale */ .thumb-link:hover #videoWrapper { transform: scale(0.97); } /* stroke */ #videoWrapper::after { content: ""; position: absolute; inset: 0; border: 3px solid rgba(255,255,255,0); border-radius: 16px; transition: border-color 0.6s ease; pointer-events: none; box-sizing: border-box; z-index: 5; } .thumb-link:hover #videoWrapper::after { border-color: rgba(255,255,255,0.95); } Advertising Campaigns Design &amp; Digital &nbsp; Services Art Direction Graphic Design UI Design Brand Identity Creative Direction Conceptual Ideas Creative Leadership Copywriting Social &amp; Content Earned Media Activations Integrated Campaigns https://leephillips.net/Advertising Thu, 07 May 2026 04:07:12 +0000 Lee Phillips https://leephillips.net/Advertising Here’s a collection of campaign ideas brought to life across TV, digital, social and everything in between. https://leephillips.net/Design Mon, 14 Apr 2025 11:36:50 +0000 Lee Phillips https://leephillips.net/Design A mix of digital, print, and social content, finding the sweet spot between design and utility. https://leephillips.net/Toyota-bZ4X-Charge-On Wed, 12 Nov 2025 03:22:56 +0000 Lee Phillips https://leephillips.net/Toyota-bZ4X-Charge-On TOYOTA BZ4X CHARGE ON Tasked with launching Toyota’s first all-electric vehicle, this campaign is designed to inspire Australia to believe, just like Barry. With the launch of Toyota’s very first all-electric vehicle the Toyota bZ4X is everything that Australians know, trust and love about Toyota, but now with an all-electric engine. ‘Charge On’ ran nationwide supported by TV, online video, PR, OOH, radio, digital and social, along with in-dealership activity. ROLE: Art Direction, Social Creative, Production Design, Web Design. <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/0d1a21e749be9dc00cb1f1c0de327174b1335352be92a86b85d99f7bdcd3d562/Toyota-BZ4X-Charge-On-Lee-Phillips-Copy.jpg" data-mid="248133415" border="0" src="https://freight.cargo.site/w/1000/i/0d1a21e749be9dc00cb1f1c0de327174b1335352be92a86b85d99f7bdcd3d562/Toyota-BZ4X-Charge-On-Lee-Phillips-Copy.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f0c8de9b5066b4eca500fe03a2e0a3d949ea87a17c043f81f0d0b9d8fbc40528/Toyota-BZ4X-Charge-On-Lee-Phillips-Outdoor-Barry.jpg" data-mid="248133433" border="0" src="https://freight.cargo.site/w/1000/i/f0c8de9b5066b4eca500fe03a2e0a3d949ea87a17c043f81f0d0b9d8fbc40528/Toyota-BZ4X-Charge-On-Lee-Phillips-Outdoor-Barry.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/20d3f64b4f9a86b2a9a6b71bb74b357fe16afbd5eb2396c279e99fd9b882a70a/Toyota-BZ4X-Charge-On-Lee-Phillips-Outdoor-2.jpg" data-mid="248133426" border="0" src="https://freight.cargo.site/w/1000/i/20d3f64b4f9a86b2a9a6b71bb74b357fe16afbd5eb2396c279e99fd9b882a70a/Toyota-BZ4X-Charge-On-Lee-Phillips-Outdoor-2.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1172ae38431bfd7132a7cec773daa996b0582e1fe92a48702dbb122572968e3d/Toyota-BZ4X-Charge-On-Lee-Phillips-Copy-2.jpg" data-mid="248133409" border="0" src="https://freight.cargo.site/w/1000/i/1172ae38431bfd7132a7cec773daa996b0582e1fe92a48702dbb122572968e3d/Toyota-BZ4X-Charge-On-Lee-Phillips-Copy-2.jpg" /> <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/cc561736f56cb7d76ad5ed95a46331f25e9cc9ee17736836158b7ab3770eb3fa/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-2.jpg" data-mid="248133445" border="0" src="https://freight.cargo.site/w/1000/i/cc561736f56cb7d76ad5ed95a46331f25e9cc9ee17736836158b7ab3770eb3fa/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-2.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5e0349a243df6bb4b987e1c669154e1f35d19202294d36253cfc9cd0ca147f4c/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-1.jpg" data-mid="248133439" border="0" src="https://freight.cargo.site/w/1000/i/5e0349a243df6bb4b987e1c669154e1f35d19202294d36253cfc9cd0ca147f4c/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-1.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/117bc17ae935403a67c7b4987c100c9a1b699703fc88488ef7d0ae2428140b1a/Toyota-BZ4X-Charge-On-Lee-Phillips-Outdoor-1.jpg" data-mid="248133420" border="0" src="https://freight.cargo.site/w/1000/i/117bc17ae935403a67c7b4987c100c9a1b699703fc88488ef7d0ae2428140b1a/Toyota-BZ4X-Charge-On-Lee-Phillips-Outdoor-1.jpg" /> <img width="2752" height="6221" width_o="2752" height_o="6221" data-src="https://freight.cargo.site/t/original/i/442d2090f87d4ab15765f11a853f22b7ca45767b4a164a2e79668c551e646f43/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-Website.jpg" data-mid="248134861" border="0" src="https://freight.cargo.site/w/1000/i/442d2090f87d4ab15765f11a853f22b7ca45767b4a164a2e79668c551e646f43/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-Website.jpg" /> <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/c722a603ef0b1c49f4e1f228bc3aeac025066f144ea85eb9b60e1fcdc7b41a77/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-3.jpg" data-mid="248133450" border="0" src="https://freight.cargo.site/w/1000/i/c722a603ef0b1c49f4e1f228bc3aeac025066f144ea85eb9b60e1fcdc7b41a77/Toyota-BZ4X-Charge-On-Lee-Phillips-Photography-3.jpg" /> Credits ROLEAssociate Creative DirectorCLIENTToyota AGENCYHero McCannCREATIVE TEAMShane Geffen, Andrew Woodhead. DIRECTOR Paul Middleditch, Plaza.PHOTOGRAPHER Chris Tovo, Guilty. https://leephillips.net/AAMI-Fansurance Mon, 10 Nov 2025 05:20:04 +0000 Lee Phillips https://leephillips.net/AAMI-Fansurance AAMI FANSURANCE AAMI Fansurance, a new kind of insurance that covers the happiness of every AFL fan in Australia. Aussie Rules is the holy grail of sports down under. For many, it’s like a religion. But where there’s passion, there’s clangers. Introducing AAMI Fansurance, a new kind of insurance. Dropped your pie? Claim it! Pissing down rain? Claim it. Spilt your beer? Claim it.&nbsp;ROLE: Concept, Art Direction, Social Creative, Graphic &amp; Logo Design. <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ad44d5cca53f1568b8817c39d3f1ef2cab560c91a2d55009bd404b02d8ce163d/AAMI-Fansurance-Lee-Phillips-Copy2.jpg" data-mid="248166734" border="0" src="https://freight.cargo.site/w/1000/i/ad44d5cca53f1568b8817c39d3f1ef2cab560c91a2d55009bd404b02d8ce163d/AAMI-Fansurance-Lee-Phillips-Copy2.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a1cf274a223b7e3ef8ccca14f35b6bf3808e9fa27999af184615a249bd480898/AAMI-Fansurance-Lee-Phillips-Logo.jpg" data-mid="248166737" border="0" src="https://freight.cargo.site/w/1000/i/a1cf274a223b7e3ef8ccca14f35b6bf3808e9fa27999af184615a249bd480898/AAMI-Fansurance-Lee-Phillips-Logo.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/236e0082df1e76cf65488a4e2accdf560a06c6626a9fd17e6f2ed45bb7dd8e88/AAMI-Fansurance-Lee-Phillips-Clanger-Credit.jpg" data-mid="248166732" border="0" src="https://freight.cargo.site/w/1000/i/236e0082df1e76cf65488a4e2accdf560a06c6626a9fd17e6f2ed45bb7dd8e88/AAMI-Fansurance-Lee-Phillips-Clanger-Credit.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9af3cc2ebd7952c1f2c2474253dc651b9a7a433ec3f2e9ea11a0de2156dc5e17/AAMI-Fansurance-Lee-Phillips-Image-1.png" data-mid="240427742" border="0" src="https://freight.cargo.site/w/1000/i/9af3cc2ebd7952c1f2c2474253dc651b9a7a433ec3f2e9ea11a0de2156dc5e17/AAMI-Fansurance-Lee-Phillips-Image-1.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ad44d5cca53f1568b8817c39d3f1ef2cab560c91a2d55009bd404b02d8ce163d/AAMI-Fansurance-Lee-Phillips-Copy2.jpg" data-mid="248166734" border="0" src="https://freight.cargo.site/w/1000/i/ad44d5cca53f1568b8817c39d3f1ef2cab560c91a2d55009bd404b02d8ce163d/AAMI-Fansurance-Lee-Phillips-Copy2.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/bf43d66bc7b7e1f2df6cee9c5789a141f868b1e0aaaf5b1d69a322468afee268/AAMI-Fansurance-Lee-Phillips-Tweet.gif" data-mid="248166740" border="0" src="https://freight.cargo.site/w/1000/i/bf43d66bc7b7e1f2df6cee9c5789a141f868b1e0aaaf5b1d69a322468afee268/AAMI-Fansurance-Lee-Phillips-Tweet.gif" /> <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/33cbbc02e2a469ceaaaa874903c0be7d17501d28065331060705a799b050b841/AAMI-Fansurance-Lee-Phillips-Billboard.jpg" data-mid="248166730" border="0" src="https://freight.cargo.site/w/1000/i/33cbbc02e2a469ceaaaa874903c0be7d17501d28065331060705a799b050b841/AAMI-Fansurance-Lee-Phillips-Billboard.jpg" /> <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/33cbbc02e2a469ceaaaa874903c0be7d17501d28065331060705a799b050b841/AAMI-Fansurance-Lee-Phillips-Billboard.jpg" data-mid="248166730" border="0" src="https://freight.cargo.site/w/1000/i/33cbbc02e2a469ceaaaa874903c0be7d17501d28065331060705a799b050b841/AAMI-Fansurance-Lee-Phillips-Billboard.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aea89e4e0276725326cf8b168d16714580272f4efb4a31130c0ddcfba311f3a1/AAMI-Fansurance-Lee-Phillips-Winner.jpg" data-mid="248166741" border="0" src="https://freight.cargo.site/w/1000/i/aea89e4e0276725326cf8b168d16714580272f4efb4a31130c0ddcfba311f3a1/AAMI-Fansurance-Lee-Phillips-Winner.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1825678bdd730ee1c2b652f86c68564f15c5497b65bbfa07e8e032a894dda16c/AAMI-Fansurance-Lee-Phillips-Image-2.jpg" data-mid="248166736" border="0" src="https://freight.cargo.site/w/1000/i/1825678bdd730ee1c2b652f86c68564f15c5497b65bbfa07e8e032a894dda16c/AAMI-Fansurance-Lee-Phillips-Image-2.jpg" /> Credits ROLESenior Art DirectorCLIENTAAMI AGENCYOgilvyCREATIVE TEAMPatrick Trethowan, Ryan Clayton, Lenna Boland, David Ponce de León. DIRECTOR Tony Rogers, Guilty.PHOTOGRAPHER Chris Hillary https://leephillips.net/On-Your-Way-to-Swinburne Sat, 20 Jun 2026 13:37:17 +0000 Lee Phillips https://leephillips.net/On-Your-Way-to-Swinburne ON YOUR WAY TO SWINBURNE A campaign for students already on their way, Swinburne just gave them somewhere to go. This idea was built around a simple truth: choosing Swinburne means you're already moving in the right direction. The creative spoke directly to driven students and positioned Swinburne as the place where ambition meets opportunity. ROLE: Concept Scenarios, Art Direction, Graphic Design. <img width="2716" height="1541" width_o="2716" height_o="1541" data-src="https://freight.cargo.site/t/original/i/06de8ac94b47fe34f515d8df30e267e6d731f8806b4c1c65a86a8a306433cd5e/Swinburne-On-Your-Way-Lee-Phillips-Intro.jpg" data-mid="249675770" border="0" src="https://freight.cargo.site/w/1000/i/06de8ac94b47fe34f515d8df30e267e6d731f8806b4c1c65a86a8a306433cd5e/Swinburne-On-Your-Way-Lee-Phillips-Intro.jpg" /> <img width="5431" height="3082" width_o="5431" height_o="3082" data-src="https://freight.cargo.site/t/original/i/ce9f79ef892a75cfdb3b6ae237c91759d0a112fc0b29cd3a38624101026efe46/Swinburne-On-Your-Way-Lee-Phillips-Outdoor.jpg" data-mid="249675377" border="0" src="https://freight.cargo.site/w/1000/i/ce9f79ef892a75cfdb3b6ae237c91759d0a112fc0b29cd3a38624101026efe46/Swinburne-On-Your-Way-Lee-Phillips-Outdoor.jpg" /> <img width="1338" height="1338" width_o="1338" height_o="1338" data-src="https://freight.cargo.site/t/original/i/c8dc629ade18bd97917d52da4a1758981be18fa06a208c96f52b4045f702f03e/Swinburne-On-Your-Way-Lee-Phillips-Copy.jpg" data-mid="249676092" border="0" src="https://freight.cargo.site/w/1000/i/c8dc629ade18bd97917d52da4a1758981be18fa06a208c96f52b4045f702f03e/Swinburne-On-Your-Way-Lee-Phillips-Copy.jpg" /> <img width="1338" height="1338" width_o="1338" height_o="1338" data-src="https://freight.cargo.site/t/original/i/45ec0da9a9d563fb5455f573f05094176079f3a10062fc0205a0c71593369aba/Swinburne-On-Your-Way-Lee-Phillips-Film1.jpg" data-mid="249675435" border="0" src="https://freight.cargo.site/w/1000/i/45ec0da9a9d563fb5455f573f05094176079f3a10062fc0205a0c71593369aba/Swinburne-On-Your-Way-Lee-Phillips-Film1.jpg" /> <img width="2716" height="1541" width_o="2716" height_o="1541" data-src="https://freight.cargo.site/t/original/i/0d090df64231eed57ef84f1ffb71aefd2387d05827b8a8a176283b9842b15c9c/Swinburne-On-Your-Way-Lee-Phillips-Outdoor2.jpg" data-mid="249675378" border="0" src="https://freight.cargo.site/w/1000/i/0d090df64231eed57ef84f1ffb71aefd2387d05827b8a8a176283b9842b15c9c/Swinburne-On-Your-Way-Lee-Phillips-Outdoor2.jpg" /> <img width="851" height="1513" width_o="851" height_o="1513" data-src="https://freight.cargo.site/t/original/i/889923188495aa98f9e6486b505a95c639ba21d33af00704b6f4f07b6edc741a/Swinburne-On-Your-Way-Lee-Phillips-Social1.jpg" data-mid="249675379" border="0" src="https://freight.cargo.site/w/851/i/889923188495aa98f9e6486b505a95c639ba21d33af00704b6f4f07b6edc741a/Swinburne-On-Your-Way-Lee-Phillips-Social1.jpg" /> <img width="851" height="1513" width_o="851" height_o="1513" data-src="https://freight.cargo.site/t/original/i/d9e40bb25cb99342f6fda05b0e615adbe46b4fd3708d01115d969201c8e6eaf9/Swinburne-On-Your-Way-Lee-Phillips-Social2.jpg" data-mid="249675380" border="0" src="https://freight.cargo.site/w/851/i/d9e40bb25cb99342f6fda05b0e615adbe46b4fd3708d01115d969201c8e6eaf9/Swinburne-On-Your-Way-Lee-Phillips-Social2.jpg" /> <img width="851" height="1513" width_o="851" height_o="1513" data-src="https://freight.cargo.site/t/original/i/19fbd084a63b1de7058709c6864d5d798a7ad3fbe81aa59206262ee892601e64/Swinburne-On-Your-Way-Lee-Phillips-Social3.jpg" data-mid="249675381" border="0" src="https://freight.cargo.site/w/851/i/19fbd084a63b1de7058709c6864d5d798a7ad3fbe81aa59206262ee892601e64/Swinburne-On-Your-Way-Lee-Phillips-Social3.jpg" /> <img width="2716" height="1541" width_o="2716" height_o="1541" data-src="https://freight.cargo.site/t/original/i/d8cbff1f8719d73a25f6294321ea1be3c42cd6ea12b5a7d737dc531576a7b755/Swinburne-On-Your-Way-Lee-Phillips-Laptop.jpg" data-mid="249676020" border="0" src="https://freight.cargo.site/w/1000/i/d8cbff1f8719d73a25f6294321ea1be3c42cd6ea12b5a7d737dc531576a7b755/Swinburne-On-Your-Way-Lee-Phillips-Laptop.jpg" /> Credits ROLESenior CreativeCLIENTSwinburne University AGENCYA Time &amp; PlaceCREATIVE TEAMMatt Lawson, Charles Baylis. .project-video { width: 100%; overflow: hidden; border-radius: 16px; line-height: 0; } .project-video video { width: 100%; height: auto; display: block; object-fit: cover; border-radius: 16px; } https://leephillips.net/TAC-This-Christmas Tue, 11 Nov 2025 08:53:45 +0000 Lee Phillips https://leephillips.net/TAC-This-Christmas TAC - THIS CHRISTMAS TAC asked Victorians to share messages of hope&nbsp;in making this Christmas a safe and happy one. Christmas is the most dangerous period on our roads. Together with the TAC, we invited Victorians to share messages of encouragement to make our roads safer during this period.ROLE: Concept, Activation, Art Direction, Design. <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c2168b6ee0d36fd96d8f976fa11242b95c525808222925d838d80e17a33f0998/TAC-This-Christmas-Lee-Phillips-Activation-4.jpg" data-mid="248166908" border="0" src="https://freight.cargo.site/w/1000/i/c2168b6ee0d36fd96d8f976fa11242b95c525808222925d838d80e17a33f0998/TAC-This-Christmas-Lee-Phillips-Activation-4.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/fd08b5f518fd509594a8e89d06f13fd6a333c397a0f1a96edd2426119b8fee0b/TAC-This-Christmas-Lee-Phillips-Copy-1.jpg" data-mid="248166910" border="0" src="https://freight.cargo.site/w/1000/i/fd08b5f518fd509594a8e89d06f13fd6a333c397a0f1a96edd2426119b8fee0b/TAC-This-Christmas-Lee-Phillips-Copy-1.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/da0e62de14f8e2eb2160c23c1210c4bc88c0787639b1150074e86051aeca85ea/TAC-This-Christmas-Lee-Phillips-Activation-3.jpg" data-mid="248166907" border="0" src="https://freight.cargo.site/w/1000/i/da0e62de14f8e2eb2160c23c1210c4bc88c0787639b1150074e86051aeca85ea/TAC-This-Christmas-Lee-Phillips-Activation-3.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ddc8c3c42179291e6554a7362000927bab6df5250f18d42da8409f5421c99abe/TAC-This-Christmas-Lee-Phillips-Ambassadors.jpg" data-mid="248166909" border="0" src="https://freight.cargo.site/w/1000/i/ddc8c3c42179291e6554a7362000927bab6df5250f18d42da8409f5421c99abe/TAC-This-Christmas-Lee-Phillips-Ambassadors.jpg" /> <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/0e525324ee57a2e2b6cf960eaf7b412f6a32bfec121ea59b00e15d29e143b397/TAC-This-Christmas-Lee-Phillips-Activation-1.jpg" data-mid="248166905" border="0" src="https://freight.cargo.site/w/1000/i/0e525324ee57a2e2b6cf960eaf7b412f6a32bfec121ea59b00e15d29e143b397/TAC-This-Christmas-Lee-Phillips-Activation-1.jpg" /><img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/65b7d793898b99db5ce017d4307f96a96f0f9ab6178674a9d2715890bbb05b65/TAC-This-Christmas-Lee-Phillips-Activation-2.jpg" data-mid="248166906" border="0" src="https://freight.cargo.site/w/1000/i/65b7d793898b99db5ce017d4307f96a96f0f9ab6178674a9d2715890bbb05b65/TAC-This-Christmas-Lee-Phillips-Activation-2.jpg" /><img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/53fbbb54c766e231a27e1d5ffce34ff6d27c10aaf9e8067d90c0c88b4341fd8d/TAC-This-Christmas-Lee-Phillips-Copy-2.jpg" data-mid="248166911" border="0" src="https://freight.cargo.site/w/1000/i/53fbbb54c766e231a27e1d5ffce34ff6d27c10aaf9e8067d90c0c88b4341fd8d/TAC-This-Christmas-Lee-Phillips-Copy-2.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9f6139200141dc34e69f8f218d45556767fde9d4abb2ab88b34439e8182c86b2/TAC-This-Christmas-Lee-Phillips-Extension-1.jpg" data-mid="248166912" border="0" src="https://freight.cargo.site/w/1000/i/9f6139200141dc34e69f8f218d45556767fde9d4abb2ab88b34439e8182c86b2/TAC-This-Christmas-Lee-Phillips-Extension-1.jpg" /><img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/24bb3d255cdb9069b9e4c1c1c00dede24896b9946b14171cfc50a2bfdc18b7b8/TAC-This-Christmas-Lee-Phillips-Extension-2.jpg" data-mid="248166913" border="0" src="https://freight.cargo.site/w/1000/i/24bb3d255cdb9069b9e4c1c1c00dede24896b9946b14171cfc50a2bfdc18b7b8/TAC-This-Christmas-Lee-Phillips-Extension-2.jpg" /> Credits ROLEArt DirectorCLIENTTAC AGENCYTabooCREATIVE TEAMNick Jamieson, James Mackinnon. https://leephillips.net/Toyota-C-HR-Diamond-Collection Mon, 10 Nov 2025 23:35:48 +0000 Lee Phillips https://leephillips.net/Toyota-C-HR-Diamond-Collection TOYOTA C-HR DIAMOND COLLECTION The Toyota C-HR wasn't just inspired by a diamond, it became one. We set out to create a first-of-its-kind jewellery collection inspired by the Toyota C-HR’s angular design. To bring it to life, we broke the car down and transformed it into lab-grown diamonds, working with jewellery designer Millie Savage.&nbsp; ROLE: Concept, Art Direction, Social, Design. <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/f1506710db14001ecfe36cc53e83327cd91b5d9cf8f4fd53a6dfb3c338815f63/Toyota-CHR-Diamond-Collection-Lee-Phillips-Copy.jpg" data-mid="247738531" border="0" src="https://freight.cargo.site/w/1000/i/f1506710db14001ecfe36cc53e83327cd91b5d9cf8f4fd53a6dfb3c338815f63/Toyota-CHR-Diamond-Collection-Lee-Phillips-Copy.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6c9d3becdb69972b9a8c3a9104f719b0aecad80792165182645928b2a2fa4443/Toyota-CHR-Diamond-Collection-Lee-Phillips-Millie-Savage-3.png" data-mid="240485037" border="0" src="https://freight.cargo.site/w/1000/i/6c9d3becdb69972b9a8c3a9104f719b0aecad80792165182645928b2a2fa4443/Toyota-CHR-Diamond-Collection-Lee-Phillips-Millie-Savage-3.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c8edb26f45b5a15f4a31087d94fe9b464ef0e62ac44edf3ec581ce2c9645ced1/Toyota-CHR-Diamond-Collection-Lee-Phillips-Millie-Savage.jpg" data-mid="247738537" border="0" src="https://freight.cargo.site/w/1000/i/c8edb26f45b5a15f4a31087d94fe9b464ef0e62ac44edf3ec581ce2c9645ced1/Toyota-CHR-Diamond-Collection-Lee-Phillips-Millie-Savage.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cad19434449e48d871f5b2f924b15609f403fa6668ec74c16779dbd40d7fe908/Toyota-CHR-Diamond-Collection-Lee-Phillips-Logo.gif" data-mid="247738534" border="0" src="https://freight.cargo.site/w/1000/i/cad19434449e48d871f5b2f924b15609f403fa6668ec74c16779dbd40d7fe908/Toyota-CHR-Diamond-Collection-Lee-Phillips-Logo.gif" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/3f1f27150a35eaa6a4859f10248037ccfd2adf7ae573b28548b3a1f90039f144/Toyota-CHR-Diamond-Collection-Lee-Phillips-Website.jpg" data-mid="247738539" border="0" src="https://freight.cargo.site/w/1000/i/3f1f27150a35eaa6a4859f10248037ccfd2adf7ae573b28548b3a1f90039f144/Toyota-CHR-Diamond-Collection-Lee-Phillips-Website.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cf5039c7c475b903fb68db8307314374c76020eb55f9a5742016797e0f54b8e7/Toyota-CHR-Diamond-Collection-Lee-Phillips-Lab.jpg" data-mid="247738533" border="0" src="https://freight.cargo.site/w/1000/i/cf5039c7c475b903fb68db8307314374c76020eb55f9a5742016797e0f54b8e7/Toyota-CHR-Diamond-Collection-Lee-Phillips-Lab.jpg" /> <img width="2752" height="1548" width_o="2752" height_o="1548" data-src="https://freight.cargo.site/t/original/i/a9a01e64b48434406a205e3becf918b95dff5ff7b7f58a513ad5c4c04db6a966/Toyota-CHR-Diamond-Collection-Lee-Phillips-Process.jpg" data-mid="247738538" border="0" src="https://freight.cargo.site/w/1000/i/a9a01e64b48434406a205e3becf918b95dff5ff7b7f58a513ad5c4c04db6a966/Toyota-CHR-Diamond-Collection-Lee-Phillips-Process.jpg" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c42ad74b6d3a308bb6dab35c4e9d16ad281d5425c8ecf8a6e2af8a4fc02ff31c/Toyota-CHR-Diamond-Collection-Lee-Phillips-Millie-Savage-2.jpg" data-mid="247738535" border="0" src="https://freight.cargo.site/w/1000/i/c42ad74b6d3a308bb6dab35c4e9d16ad281d5425c8ecf8a6e2af8a4fc02ff31c/Toyota-CHR-Diamond-Collection-Lee-Phillips-Millie-Savage-2.jpg" /> <img width="810" height="810" width_o="810" height_o="810" data-src="https://freight.cargo.site/t/original/i/eca1e38ba13b473d51d11e461a5286869c6d28c6b62fd0a35567a89ef43f7a2e/Toyota-CHR-Diamond-Collection-Lee-Phillips-Brownlow.gif" data-mid="247738542" border="0" src="https://freight.cargo.site/w/810/i/eca1e38ba13b473d51d11e461a5286869c6d28c6b62fd0a35567a89ef43f7a2e/Toyota-CHR-Diamond-Collection-Lee-Phillips-Brownlow.gif" /> <img width="2752" height="2073" width_o="2752" height_o="2073" data-src="https://freight.cargo.site/t/original/i/7468ea2c0ab5ba44f87fe546d1e8aeffd40139170fbbee143e1658d191756c0f/Toyota-CHR-Diamond-Collection-Lee-Phillips-Jewellery.jpg" data-mid="247738532" border="0" src="https://freight.cargo.site/w/1000/i/7468ea2c0ab5ba44f87fe546d1e8aeffd40139170fbbee143e1658d191756c0f/Toyota-CHR-Diamond-Collection-Lee-Phillips-Jewellery.jpg" /> Credits ROLE Associate Creative Director CLIENTToyotaAGENCYHero McCannCREATIVE TEAMShane Geffen, Andrew Woodhead,Jono Akiki, Charlotte Smith. DIRECTOR Michael Hilli, FINCH.&nbsp;PHOTOGRAPHER Milos Mlynarik MUSIC &amp; SOUND Lance Gurisik, Massive Music. https://leephillips.net/Bakers-Delight-Keep-It-Real Tue, 11 Nov 2025 03:53:10 +0000 Lee Phillips https://leephillips.net/Bakers-Delight-Keep-It-Real BAKERS DELIGHT ‘KEEP IT REAL’ What’s really in bread sold on our shelves? Bakers Delight shows the hidden ingredients inside supermarket bread. Aiming to set itself apart from the supermarket duopoly, Bakers Delight continues to build on its challenger ‘Keep it Real’ platform with no gimmicks or tricks, just real fresh tasty bread. While others add +20 ingredients to a simple, centuries-old recipe to extend shelf life.ROLE: Concept, Art Direction, Print Design. <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/388a53ae18f103929bff6680f42500843ac6d6fc10dde8178018dd60855b5b96/Bakers-Delight-Keep-it-Real-Lee-Phillips-Copy.png" data-mid="241443652" border="0" src="https://freight.cargo.site/w/1000/i/388a53ae18f103929bff6680f42500843ac6d6fc10dde8178018dd60855b5b96/Bakers-Delight-Keep-it-Real-Lee-Phillips-Copy.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/b32cb5d78788cfd30cc639182b302bcb486b39cb5c652b37066723f6dbff9438/Bakers-Delight-Keep-it-Real-Lee-Phillips-Outdoor-1.png" data-mid="240487798" border="0" src="https://freight.cargo.site/w/1000/i/b32cb5d78788cfd30cc639182b302bcb486b39cb5c652b37066723f6dbff9438/Bakers-Delight-Keep-it-Real-Lee-Phillips-Outdoor-1.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/cf4df40d8bd344ef53db5d1c7494c16c95ae70b5ae27aa76a9198c7e34251f8b/Bakers-Delight-Keep-it-Real-Lee-Phillips-Outdoor-2.png" data-mid="240487800" border="0" src="https://freight.cargo.site/w/1000/i/cf4df40d8bd344ef53db5d1c7494c16c95ae70b5ae27aa76a9198c7e34251f8b/Bakers-Delight-Keep-it-Real-Lee-Phillips-Outdoor-2.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/5d3e9b6bd94c18a9f7997276e0a614f0a7516332b84292319929d660a94c87f6/Bakers-Delight-Keep-it-Real-Lee-Phillips-Image.png" data-mid="240487797" border="0" src="https://freight.cargo.site/w/1000/i/5d3e9b6bd94c18a9f7997276e0a614f0a7516332b84292319929d660a94c87f6/Bakers-Delight-Keep-it-Real-Lee-Phillips-Image.png" /> Credits ROLEAssociate Creative DirectorCLIENTBakers Delight AGENCYHero McCannCREATIVE TEAMShane Geffen, Andrew Woodhead, Charlotte Smith.&nbsp; DIRECTOR&nbsp; Dylan Duclos,&nbsp;Collider. https://leephillips.net/Maybelline-Under-the-Avatar Wed, 12 Nov 2025 12:43:46 +0000 Lee Phillips https://leephillips.net/Maybelline-Under-the-Avatar MAYBELLINE NEW YORKUNDER THE AVATAR Research by Maybelline New York shows that 76% of female gamers have faced or seen harassment online. Harassment toward female gamers is rampant online, and evidence makes it clear that more needs to be done. We created a social experiment that acts as a reminder that there is a real person on the other side of the game, and abuse can target a friend, partner, sister or daughter.ROLE: Concept, Art Direction, Social Content, Event. <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/c92e51e9980b4e2ea050e9e58fe64af04dd38f35ce8c97260a85ef5353a98e3a/Maybelline-Under-The-Avatar-Lee-Phillips-Still-2.png" data-mid="240549549" border="0" src="https://freight.cargo.site/w/1000/i/c92e51e9980b4e2ea050e9e58fe64af04dd38f35ce8c97260a85ef5353a98e3a/Maybelline-Under-The-Avatar-Lee-Phillips-Still-2.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/2015533380b6adfc2d0768eee8ce2cbcfe442fb5dc85004d0bc874f54d06fad5/Maybelline-Under-The-Avatar-Lee-Phillips-Copy-1.png" data-mid="240549453" border="0" src="https://freight.cargo.site/w/1000/i/2015533380b6adfc2d0768eee8ce2cbcfe442fb5dc85004d0bc874f54d06fad5/Maybelline-Under-The-Avatar-Lee-Phillips-Copy-1.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1e40973cdce030762e08b698255159fc469fcb967cf8d16cd2ebaa457b78d8cd/Maybelline-Under-The-Avatar-Lee-Phillips-Logo.png" data-mid="240549455" border="0" src="https://freight.cargo.site/w/1000/i/1e40973cdce030762e08b698255159fc469fcb967cf8d16cd2ebaa457b78d8cd/Maybelline-Under-The-Avatar-Lee-Phillips-Logo.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a88823858e06f5c3b59d773de369c24ac8991f0acc354c5ac669390a15796db6/Maybelline-Under-The-Avatar-Lee-Phillips-Event-1.png" data-mid="240549545" border="0" src="https://freight.cargo.site/w/1000/i/a88823858e06f5c3b59d773de369c24ac8991f0acc354c5ac669390a15796db6/Maybelline-Under-The-Avatar-Lee-Phillips-Event-1.png" /> <img width="1514" height="852" width_o="1514" height_o="852" data-src="https://freight.cargo.site/t/original/i/88a94c00671f908ff91143f12112d9c55296812adaff96b92b8bf1404e161600/Maybelline-Under-The-Avatar-Lee-Phillips-Event5.png" data-mid="246909338" border="0" src="https://freight.cargo.site/w/1000/i/88a94c00671f908ff91143f12112d9c55296812adaff96b92b8bf1404e161600/Maybelline-Under-The-Avatar-Lee-Phillips-Event5.png" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/8af4aaf9c732a61fe059265adcc0dc35fc73541254d3c05970955c1a4ae5b502/Maybelline-Under-The-Avatar-Lee-Phillips-Event.gif" data-mid="240553589" border="0" src="https://freight.cargo.site/w/1000/i/8af4aaf9c732a61fe059265adcc0dc35fc73541254d3c05970955c1a4ae5b502/Maybelline-Under-The-Avatar-Lee-Phillips-Event.gif" /> <img width="1350" height="1350" width_o="1350" height_o="1350" data-src="https://freight.cargo.site/t/original/i/aafd2c9a3e7e10664eaaae559f1ddb2c544756056c5934847844919dd918fe32/Maybelline-Under-The-Avatar-Lee-Phillips-Copy-2.png" data-mid="240549454" border="0" src="https://freight.cargo.site/w/1000/i/aafd2c9a3e7e10664eaaae559f1ddb2c544756056c5934847844919dd918fe32/Maybelline-Under-The-Avatar-Lee-Phillips-Copy-2.png" /> Credits ROLE Associate Creative DirectorCLIENTMaybelline New York AGENCYHero McCannCREATIVE TEAMShane Geffen, Andrew Woodhead,Jono Akiki, Charlotte Smith.DIRECTOR Jasmin Tarasin, Photoplay.