TOYOTA BZ4X CHARGE ON
Tasked with launching Toyota’s first all-electric vehicle, this campaign is designed to inspire Australia to believe, just like Barry.
With the launch of Toyota’s very first all-electric vehicle the Toyota bZ4X is everything that Australians know, trust and love about Toyota, but now with an all-electric engine. ‘Charge On’ ran nationwide supported by TV, online video, PR, OOH, radio, digital and social, along with in-dealership activity.
Credits
ROLE
Associate Creative Director
AGENCY
Ogilvy
CREATIVE TEAM
Shane Geffen, Andrew Woodhead.
DIRECTOR
Paul Middleditch, Plaza.
PHOTOGRAPHER
Chris Tovo, Guilty.
Associate Creative Director
AGENCY
Ogilvy
CREATIVE TEAM
Shane Geffen, Andrew Woodhead.
DIRECTOR
Paul Middleditch, Plaza.
PHOTOGRAPHER
Chris Tovo, Guilty.