TOYOTA C-HR DIAMOND COLLECTION
TOYOTA C-HR DIAMOND COLLECTION
The Toyota C-HR wasn't just inspired by a diamond, it became one.
We set out to create a first-of-its-kind jewellery collection inspired by the Toyota C-HR’s angular design. To bring it to life, we broke the car down and transformed it into lab-grown diamonds, working with jewellery designer Millie Savage to turn those stones into a collection to purchase.
Credits
ROLE
Associate Creative Director
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Jono Akiki, Charlotte Smith.
DIRECTOR
Michael Hilli, FINCH.
PHOTOGRAPHER
Milos Mlynarik
MUSIC & SOUND
Lance Gurisik, Massive Music.
Associate Creative Director
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Jono Akiki, Charlotte Smith.
DIRECTOR
Michael Hilli, FINCH.
PHOTOGRAPHER
Milos Mlynarik
MUSIC & SOUND
Lance Gurisik, Massive Music.