TOYOTA C-HR DIAMOND COLLECTION
TOYOTA C-HR DIAMOND COLLECTION
The Toyota C-HR wasn't just inspired by a diamond, it became one.
We set out to create a first-of-its-kind jewellery collection inspired by the Toyota C-HR’s angular design. To bring it to life, we broke the car down and transformed it into lab-grown diamonds, working with jewellery designer Millie Savage.
ROLE:
Concept, Art Direction, Social, Design.
ROLE:
Concept, Art Direction, Social, Design.
Credits
ROLE
Associate Creative Director
CLIENT
Toyota
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Jono Akiki, Charlotte Smith.
DIRECTOR
Michael Hilli, FINCH.
PHOTOGRAPHER
Milos Mlynarik
MUSIC & SOUND
Lance Gurisik, Massive Music.
Associate Creative Director
CLIENT
Toyota
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Jono Akiki, Charlotte Smith.
DIRECTOR
Michael Hilli, FINCH.
PHOTOGRAPHER
Milos Mlynarik
MUSIC & SOUND
Lance Gurisik, Massive Music.