TAC - THIS CHRISTMAS
TAC asked Victorians to share messages of hope in making this Christmas a safe and happy one.
Christmas is the most dangerous period on our roads. Together with the TAC, we asked Victorians to share messages of encouragement to help make it safer. Messages were printed on 60,000 coloured ribbons housed inside an interactive installation for people to read, take and share with their loved ones.
TAC THIS CHRISTMAS - CASE STUDY
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Following the 2018’s success the campaign returned for another year with a AR enabled mural that unlocked animated stories for people to share.
Credits
ROLE
Art Director
AGENCY
The Taboo Group
CREATIVE TEAM
Nick Jamieson, James Mackinnon.
Art Director
AGENCY
The Taboo Group
CREATIVE TEAM
Nick Jamieson, James Mackinnon.