SPC SLAB OF BEAN POTS
SPC made it their mission to keep Aussies fuelled all day by creating a world’s first, a slab of beans.
To promote the launch of their new ‘Bean Pots’ product we launched the ‘Little Pot With a Lot’ campaign. From office workers, students and tradies will be able to fuel up at sampling stations or get them delivered direct to their place of work or study via bicycle messenger or fully branded SPC ute.
To encourage sampling of the product we set up activations nation wide, where people could order themselves a free slab of beans.
Slabs were delivered to workers via a SPC branded ute or bike messenger, with happy customers posting to our social media channels.
Credits
ROLE
Art Director
AGENCY
Leo Burnett
CREATIVE TEAM
Joe Winter, Robert McDowell,
Andrew Woodhead.
Art Director
AGENCY
Leo Burnett
CREATIVE TEAM
Joe Winter, Robert McDowell,
Andrew Woodhead.