SPC BAKCYARD FARMERS
Farming isn't just a business; it's a way of life. Today, we celebrate a different farmer - The Backyard Farmer.
Everyday Aussies share the same passion for feeding their families as our SPC farmers do for nourishing the nation. We launched a social campaign inviting Australians to connect with our farmers by engaging in the growing and preserving process themselves.
We created a social campaign asking people to share their backyard farms and growing tips with the SPC community.
From ridiculously large tomatoes to gravity-defying gardens, our Backyard Farmers were eager to swap stories and show off their prized produce.
Credits
ROLE
Art Director
AGENCY
Leo Burnett
CREATIVE TEAM
Tim Shelley, Joe Winter.
Art Director
AGENCY
Leo Burnett
CREATIVE TEAM
Tim Shelley, Joe Winter.