POWER UP WITH BOOST
We targeted gamers as a key audience for Cadbury Boost, launching 78 unique ads tailored to popular video gaming content.
Our research identified gamers as a key demographic for Boost bars, leading us to develop a targeted Production at Scale campaign. We crafted 78 unique YouTube videos tailored to the gaming content they frequently watch. This strategy achieved a 20% increase in ad recall among our audience, significantly exceeding the Google benchmark.
POWER UP WITH BOOST - CASE STUDY
POWER UP WITH BOOST - COMPILATION
Credits
ROLE
Senior Art Director
AGENCY
Ogilvy
CREATIVE TEAM
Patrick Trethowan,
David Ponce de León.
Senior Art Director
AGENCY
Ogilvy
CREATIVE TEAM
Patrick Trethowan,
David Ponce de León.