MAYBELLINE NEW YORK
UNDER THE AVATAR
Research by Maybelline New York shows that 76% of female gamers have faced or seen harassment online.
Harassment toward female gamers is rampant online, and evidence makes it clear that more needs to be done to change the game for good. We created a social experiment that acts as a reminder that there is a real person on the other side of the game, and abuse can target a friend, partner, sister or daughter.
UNDER THE AVATAR - CASE STUDY
UNDER THE AVATAR - EXPERIEMENT
UNDER THE AVATAR - AWARD BOARD
UNDER THE AVATAR - CONTENT
Credits
ROLE
Associate Creative Director
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Charlotte Smith.
Associate Creative Director
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Charlotte Smith.