MAYBELLINE NEW YORK
UNDER THE AVATAR
MAYBELLINE NEW YORK
UNDER THE AVATAR
Research by Maybelline New York shows that 76% of female gamers have faced or seen harassment online.
Harassment toward female gamers is rampant online, and evidence makes it clear that more needs to be done. We created a social experiment that acts as a reminder that there is a real person on the other side of the game, and abuse can target a friend, partner, sister or daughter.
ROLE:
Concept, Art Direction, Social Content, Logo Design, Event.
ROLE:
Concept, Art Direction, Social Content, Logo Design, Event.
Credits
ROLE
Associate Creative Director
CLIENT
Maybelline New York
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Jono Akiki, Charlotte Smith.
DIRECTOR
Jasmin Tarasin, Photoplay.
Associate Creative Director
CLIENT
Maybelline New York
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Jono Akiki, Charlotte Smith.
DIRECTOR
Jasmin Tarasin, Photoplay.