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KICK IT TO THE CRUNCHIE BEAT



Crunchie’s full of energy, so we brought it to life with music, movement and a whole lot of attitude.

We created a personalised-at-scale YouTube campaign that turned Crunchie into a piece of music. We built a series of ads that matched the energy of our young, music-loving audience. Each ad was targeted to the music videos people were watching, making the work feel organic.












Credits



ROLE
Senior Art Director

AGENCY
Ogilvy

CREATIVE TEAM
Patrick Trethowan, David Ponce De Leon.