KICK IT TO THE CRUNCHIE BEAT
Crunchie’s full of energy, so we brought it to life with music, movement and a whole lot of attitude.
We created a personalised-at-scale YouTube campaign that turned Crunchie into a piece of music. We built a series of ads that matched the energy of our young, music-loving audience. Each ad was targeted to the music videos people were watching, making the work feel organic.
Credits
ROLE
Senior Art Director
AGENCY
Ogilvy
CREATIVE TEAM
Patrick Trethowan, David Ponce De Leon.
DIRECTOR
Stefan Raabe
Senior Art Director
AGENCY
Ogilvy
CREATIVE TEAM
Patrick Trethowan, David Ponce De Leon.
DIRECTOR
Stefan Raabe