CARSALES MORE THAN A CAR
CARSALES MORE THAN A CAR
Carsales' More Than a Car campaign shows the significant role that cars play in people's everyday lives.
Carsales, one of Australia’s pioneering start-ups faced challenges in defining its brand identity. We developed its first brand campaign by focusing on the meaningful, relatable moments Australians share with their vehicles, helping the brand connect more deeply with its audience.
ROLE:
Concept scenarios, Storyboarding, Art Direction.
ROLE:
Concept scenarios, Storyboarding, Art Direction.
Credits
ROLE
Art Director
AGENCY
carsales.com.au
CREATIVE TEAM
Doug Bray, James Reilley.
DIRECTOR
Justin Kurzel, Revolver.
Art Director
AGENCY
carsales.com.au
CREATIVE TEAM
Doug Bray, James Reilley.
DIRECTOR
Justin Kurzel, Revolver.