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POWER UP WITH BOOST



Gamers love Cadbury Boost, so 78 ads designed just for them and the worlds they live in.

When our research revealed how strongly gamers over-index for Boost, we leaned in hard. We produced a full Production-at-Scale campaign with dozens of YouTube videos, each made to the gaming channels and content they love to watch.

















Credits



ROLE
Senior Art Director

AGENCY
Ogilvy

CREATIVE TEAM
Patrick Trethowan, David Ponce de León.