BAKERS DELIGHT ‘KEEP IT REAL’
What’s really in bread sold on our shelves? Bakers Delight shows the hidden ingredients inside supermarket bread.
Aiming to set itself apart from the supermarket duopoly, Bakers Delight continues to build on its challenger ‘Keep it Real’ platform with no gimmicks or tricks, just real fresh tasty bread. While others add +20 ingredients to a simple, centuries-old recipe to extend shelf life.
ROLE:
Concept, Art Direction, Print Design.
ROLE:
Concept, Art Direction, Print Design.
Credits
ROLE
Associate Creative Director
CLIENT
Bakers Delight
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Charlotte Smith.
DIRECTOR
Dylan Duclos, Collider.
Associate Creative Director
CLIENT
Bakers Delight
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Charlotte Smith.
DIRECTOR
Dylan Duclos, Collider.