BAKERS DELIGHT ‘KEEP IT REAL’
What’s really in bread sold on shelves? Bakers Delight shows the hidden ingredients inside supermarket bread.
Aiming to set itself apart from the supermarket duopoly, Bakers Delight continues to build on its challenger ‘Keep it Real’ platform with no gimmicks or tricks, just real fresh tasty bread. While others add +20 ingredients to a simple, centuries-old recipe to extend shelf life.
Credits
ROLE
Associate Creative Director
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Charlotte Smith.
DIRECTOR
Dylan Duclos, Collider.
Associate Creative Director
AGENCY
Hero McCann
CREATIVE TEAM
Shane Geffen, Andrew Woodhead,
Charlotte Smith.
DIRECTOR
Dylan Duclos, Collider.