AAMI - BUSINESSES LIKE YOURS
AAMI covers a wide range of businesses across Australia, so they understand that no two businesses are the same.
This campaign demonstrates the day-to-day goings-on of various small businesses that are all connected. The spot uses the single-shot technique to highlight the affinity of small businesses, allowing the delightfully quirky sets to come to life as vignettes that are connected in the overall story.
ROLE:
Concept, Art Direction, Production Design.
ROLE:
Concept, Art Direction, Production Design.
Credits
ROLE
Senior Art Director
CLIENT
AAMI
AGENCY
Ogilvy
CREATIVE TEAM
Patrick Trethowan, Ryan Clayton,
Lenna Boland, David Ponce de León.
DIRECTOR
Uncle Friendly (Rhett Wade-Ferrell), Airbag.
PHOTOGRAPHY
Hugh Peachy
Senior Art Director
CLIENT
AAMI
AGENCY
Ogilvy
CREATIVE TEAM
Patrick Trethowan, Ryan Clayton,
Lenna Boland, David Ponce de León.
DIRECTOR
Uncle Friendly (Rhett Wade-Ferrell), Airbag.
PHOTOGRAPHY
Hugh Peachy