50 SHADES OF NO
We asked 50 women to share a moment where their lack of consent was overlooked or ignored.
50 real women gave us 50 verbal or physical cues they used to try to stop or slow a sexual encounter. We printed these cues on t-shirts in 50 shades of grey. On International Women’s Day 50 influencers committed to wear and share a t-shirt on their social channels, spreading the message to millions.
ROLE:
Concept, Art Direction, Social Content, Web Design.
ROLE:
Concept, Art Direction, Social Content, Web Design.
Credits
ROLE
Art Director
CLIENT
50 Shades of No
CREATIVE TEAM
Andrew Woodhead, Joe de Fina, Emma Clowes, Katarina Matic.
Art Director
CLIENT
50 Shades of No
CREATIVE TEAM
Andrew Woodhead, Joe de Fina, Emma Clowes, Katarina Matic.