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50 SHADES OF NO



We asked 50 women to share moments where their lack of consent was overlooked or ignored.

50 real women gave us 50 verbal or physical cues they used to try to stop or slow a sexual encounter. We printed these cues on t-shirts in 50 shades of grey. On International Women’s Day 50 influencers committed to wear and share a t-shirt on their social channels, spreading the message to millions.







50 SHADES OF NO - CASE STUDY









50 SHADES OF NO - MUSIC VIDEO










50 SHADES OF NO - AWARD BOARD



















Credits



ROLE
Art Director

AGENCY
50 Shades of No

CREATIVE TEAM
Andrew Woodhead, Joe de Fina, Emma Clowes, Katarina Matic.